![]() ![]() ![]() That’s shifted the paradigm for every other app, and whether you like it or not, Meta has seen a significant increase in user engagement as a result of showing people more things from accounts they don’t follow, on both Facebook and IG. The concept has been led by TikTok, which has moved away from users’ own social graph, in order to focus instead on the content itself, which then enables it to show users a broader range of popular posts, helping to increase engagement. Instagram has a similar option within its main feed, where it’s also been increasingly inserting more content from accounts that you don’t follow, as a means to boost engagement. Within that, you would get a brief overview of some of the reasons why that specific tweet is showing in your feed, including mutual follows and their activity, related interests based on your in-app actions, etc. ![]()
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